We developed a strategy for a women’s multi-brand store in São Paulo, Brazil. Our target is aged 25 and up, cultured, with high income and sophisticated style. The brand selection includes 7 black labels, 3 designers, 10 contemporary brands, 30 product brands and 5 emerging designers from the USA, which was based on the preferences of the women from São Paulo, the current status of the relevant market and the fall/winter weather. The chosen location for the store is Higienópolis mall for reasons of convenience and safety. The inspiration for the store was a French art gallery of the 20th century aristocracy. The store plan is divided on 4 main areas that resemble an art gallery layout: two sections for day (casual and corporate), one night section and one for accessories. We also chose to collaborate with local painters in packaging and the store decor.
brand selections and looks
the window display and interior views of the store
store layout
